What is Business-to-Business Publishing?

Business publishing is often referred to as an "invisible" profession since it does not get the attention of career counsellors in technical schools or universities the way consumer magazines, newspapers and television do. But it is hardly invisible to the millions of professionals in hundreds of different businesses and industries that rely heavily on the business press to provide them with knowledge and information vital to their work.

It has been said that for every industry, profession or business in Canada there is a specialty publication aimed directly at keeping its participants informed about their businesses, about what's new and interesting to them, and what trends they can expect in their respective fields. However, since the business press is so carefully targeted to specialized audiences, many people are simply unaware of its existence.