Attention Marketing Professionals: Business and Professional publications are indisputably the No. 1 source for information among decision-makers in business, industry and the professions, ranking far ahead of all other media, including the No. 2 ranked trade shows.* Why is that? TRUST. They're "must reading" for millions of Canadian executives seeking reliable, industry specific news and information. They cut through the clutter and they're factual. Business publications do not shy away from controversial issues, neither do they rely on sensationalism to attract the attention of readers. Business publications are indispensable because they're designed and written for readers in a serious frame of mind - readers who are looking for new ideas, for ways to solve problems and improve profits. There are business and professional publications serving every conceivable sector of Canada's economy - from Agriculture to Healthcare, from Industrial to Retail and everything in between. They report a robust economy, one that is expected to grow at a faster rate than that of all other G7 countries in 2000/2001. In fact, Canada's GDP soon will surpass the trillion-dollar mark. Add the North American Free Trade Agreement (NAFTA), which has opened the door to the entire North American continent, and Canada represents a great place to do business. In this section you will find 150 business and professional titles - the cream of the crop. They are all members of CBP, screened by the association to ensure that all publications meet the highest ethical and business standards. *Starch Information Sources Study |