May 20, 2010
CBP Information Sources Study
The Starch Information Sources Study 2010 has been released! The study objective was to measure the effectiveness of specialized business publications versus other information sources. The study was conducted by direct mail and measured 14 media information sources in seven business/professional markets.
The seven industry sectors were Manufacturing, Retail, Automotive & Trucking, Information Technology, Resources & Construction, Agriculture and Travel/Tourism.
The study universe was the combined unduplicated circulation of the major publications (58 individual publications) covering the specific marketplaces This is the highest level of publisher participation in any of the Information Sources Studies conducted to date.
The research shows that the B2B industry is still ranked in the top two of information sources, falling just behind the internet in five of the seven sectors. The research provides valuable information needed to develop suitable marketing programs to position the industry for growth and stability.
Click here to view The Starch Information Sources Study 2010 News Release.