Welcome to the Canadian Business Press - The Power to Influence
The Canadian Business Press (CBP), was established in 1920 and incorporated as a not-for-profit association in 1981. At its peak it was the industry association for Canada's 740 business, professional and farm publications across Canada. These publications - known as "B2B publications" - are important sources of information exchange across a wide variety of industries and represent fully 27% of all magazine titles in the country.
It has been said that for every industry, profession or business in Canada there is a specialty publication aimed directly at keeping its participants informed about their businesses, about what's new and interesting to them, and what trends they can expect in their respective fields. However, since this type of business media is so carefully targeted to specialized audiences, many people are simply unaware of its existence or of how broad the industry really is.
Doctors, lawyers, teachers, construction companies, oil workers, grocers, benefits professionals, dentists, pharmacists, welders, pilots, hard goods retailers and automobile dealers all have their own publications geared to their particular needs, as does almost every other industry, profession or business in the country. Business and professional publications provide reliable, industry-specific news and information as well as being repositories of knowledge on the sectors they cover and are the ultimate targeted medium. Their raison d'être is built on reaching and serving highly specialized targeted groups of Canadians in business, agriculture and the professions.
Today the Canadian Business Press operates the Kenneth R. Wilson Awards covering print content and design as well as website design and services to B2B businesses. The focus of the association is recognizing and promoting content excellence and the training of writers, editors, web masters and designers serving the B2B community in Canada.
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