Industry Workshops

Opportunities and Impact of Digital Media
on Buyers, Sellers and Conventional b2b media

Tuesday, November 20th
2:00-6:00 p.m.
Westminster Room
Old Mill Inn, Toronto

Register today!

Gordon T. Hughes Nick Ferrari Josh Kuvin

This is a must-attend workshop for all publishers serious about competing effectively next week, next month, next year! Print products will remain an important part of the media mix, but digital media is already playing an increasingly important role in providing new and effective advertising opportunities for marketers and new revenue streams for successful publishers of traditional print products.

The transformation from traditional to digital business media is accelerating. Publishers of specialized business publications must integrate digital media into all aspects of their offerings to remain competitive and valuable to b2b marketers and decision makers.

Learn about the U.S. experience from the experts. Gordon T. Hughes II, President & CEO, and Josh Kuvin, Chief Technology Officer, of American Business Media (ABM), will report on the trends, experiences, successes and disappointments of U.S. specialized b2b publishers with new digital media ventures.

They will be followed by media research specialist Nick Ferrari, Executive Vice-President, Business Development, ABM, who will present the just released results of the Forrester Research Study. ABM and CBP engaged Forrester Consulting to complete an independent analysis, in both Canada and the United States, of the trends and impact of b2b media on both end-users/decision makers and marketers in light of digital media growth, and b2b media’s potential for supporting the b2b sales process.

AGENDA
2:00 - 3:15 p.m.	Trends, experiences, successes and disappointments of U.S. specialized b2b publishers with new digital media ventures
3:15 - 3:30 p.m.	Coffee Break
3:30 - 4:45 p.m.	Forrester Research 2007 Report on the trends and impact of b2b digital media on buyers, sellers and conventional media in Canada and the United States
4:45 - 6:00 p.m.	Complimentary Networking Reception

Click here to register!