CBP produces a number of resources that will help you in various areas of the industry. To request copies, send an email to admin@cbp.ca.
The recently completed Forrester Research Study offers insights into the world of electronic publishing and its future for specialized business publications. Download: Forrester Research Study
Starch Research Report 2004 - "The Starch Research study commissioned by Canadian Business Press finds that while the Internet's degree of perceived usefulness amongst industry executives has climbed dramatically since 1996, it's still 13 percentage points behind trade magazines." Masthead Magazine. Download: Executive Summary / Research Tables
The Guide to Canadian Business and Professional Publications - A handy tool for advertisers, the Guide lists and describes all Canadian Business Press members.
Kenneth R. Wilson Awards Gala Programs - Regarded as one of Canada's top business writers, Kenneth R. Wilson wrote with clarity and authority. His opinions were widely sought and respected. It is the memory of Kenneth R. Wilson, his example and his achievements in business press journalism that CBP honours each year with these awards.
It Pays to Advertise (Proof that Advertising Works!) - Highlights from 30 years of case histories and research studies showing that advertising in specialized business and professional publications makes business-to-business marketing more efficient and profitable. $2.50 each + GST (quantities of 10)
Position, Colour, Frequency, Size: Do they really make a difference to your advertising?, This brochure documents the results of research studies showing how frequency, colour, etc., affect readership. This is an invaluable tool for advertising sales people.
CBP members may purchase laminated two-colour Press Passes, embossed with the CBP corporate seal, for editorial The Press Pass is valid for one year from date of issuance. $8.00 each + GST. Download: Application form
Rewarding Careers in the Exciting World of B-2-B Publishing - Looking for information on the Business-to-Business communications industry? CBP offers, guides and profiles to help you decide your future...