01/28/2009

In a shift toward total brand metrics and away from single channel measurement, CCAB - BPA Worldwide in cooperation with Nielsen Online,BPA is bundling enhanced website traffic measurement with all print and event audits without increasing existing dues and fees.
CCAB BPA Worldwide members now have near real-time online reporting of audited web activity included with circulation audits of print products and attendance at exhibitions or events. CCAB currently leads the market by auditing the most titles across all print categories, and this new offering is setting the standard for web measurement in Canada, said Tim Peel, General Manager of CCAB. A real-time online reporting of web activity, included as part of CCAB members existing fees, is exactly what Canadian publishers have been asking for. Read More

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