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Business-to-Business Digital and Face-to-Face Events Continue to Grow
10/30/2007
In the multi-platform environment of today's business-to-business landscape, two of the three key content platforms (digital media and face-to-face events) continue to experience growth as magazine revenue and ad pages decline. According to the latest Business Information Network (BIN) numbers, year-to-date magazine revenue has declined 1.8% through July 2007. Despite the overall decline, a number of individual categories showed healthy gains, led by Architecture, Design & Lighting up 10%; Resources, Environment & Utilities up 9.3%; Science, Research & Development up 9.1%; and Travel, Business Conventions & Meetings up 5.3%. In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available here.
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